We use property videos for three key reasons :
1. Build emotion with the house prior to open homes, we want more people seeing you home, so we need to place it in their online viewing space
2. Entice buyers to put your open home top of their list, people will watch 27 seconds of video before moving on, they only look at photographs for 3 seconds
3. We ese multiple social media channels to advertise your property to passive buyers, friends of buyers, family of buyers
The reasons are simple, more buyers through the open homes means more competition and more “fear of loss”, it is far more effective than print media (and far far cheaper)
85% of google content is expected to be video based…by 2020 100% of facebook advertising will be video….if your not online – your offline.